My Story
Sport -especially football, has always been at the centre of my life. I wasn’t destined to be a professional, but I trained and competed as if I was. That passion led me to study Sport Science, driven by a fascination with how people improve, adapt, and perform at their best.
After university, I began an MSc in Sports Nutrition and interned with a Prem League Men’s Rugby 1st team. Alongside that, I delivered wellness workshops for government agencies across the UK - and it was during that time I realised I wanted to have a broader impact.
I launched a digital publication connecting health and wellbeing experts with business leaders, which led me to Bupa, where I developed workplace wellbeing programmes for FTSE 100 companies. Over the next 15 years, I led healthcare organisations through digital transformation - creating new products, services, and revenue models that connected clinical insight with technology and business innovation.
A spinal injury later in life brought me back to sport - this time as a patient. Traditional healthcare hadn’t helped, but a specialist Sports & Exercise Medicine centre did. And it made me question why the multidisciplinary, person-centred and data-driven approach of elite sport wasn’t more widely applied to everyday health.
While elite sport and healthcare operate under very different structures and pressure - different incentives, funding models, and levels of discipline - the opportunity for cross-pollination is huge. Just as Formula 1 innovation elevates the performance of road cars, the science, systems, and most importantly the people behind high-performance sport can reshape how we approach health, wellbeing, and performance in business and in life.
That’s why I’m building a bridge between those worlds - translating the lessons of elite sport to healthcare leaders and organisations ready to perform at a higher level.
